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Matilda Bay Rejected Ales
Packaging Design, PR, 2022

Matilda Bay’s master brewer perfected the Original Ale after 27 trials. To promote this, the nearly perfect rejects were released as the Rejected Ales range, each with a unique story and names like Yeah-Nah, Keep Dreaming, and Ballpark.

Team

Howatson + Co
Gavin Chimes
Holly Alexander
Tim Smith
Giles Watson

Production

Brogen Averill
Work Works

Recognition

D&AD Yellow x 3
D&AD Graphite x 2
D&AD Wood x 4

Cannes Silver x 3
Cannes Bronze

AWARD Gold x 2
AWARD Silver x 3
AWARD Bronze x 4